1% of profit go to fighting climate change 1% of profit go to fighting climate changeVerdict
Path Social says it grows your Instagram account with AI targeting and with shout-outs from its own network of influencers and email newsletters. Its lowest prices need a year paid up front, and it has no free trial. On Trustpilot it scores 2.4 out of 5 from 1,401 reviews, and 1,088 of those reviews give one star. We run Sup Growth, which competes with Path Social, so read this with that in mind. Every figure here comes from pathsocial.com or Trustpilot and was checked on 5 October 2026. We did not buy the service.
| Path Social | Sup Growth | |
|---|---|---|
| How it works | AI picks an audience. Your posts are promoted through Path Social’s influencer shout-outs and email newsletters | A human team engages with people in your city or niche from your account |
| Price in the US | Core $49 a month and Elite $69. On annual billing: $29 and $41 a month | $119 a month, billed monthly |
| Free trial | None | 14 days. Nothing is charged until day 15 |
| Refund | “Guaranteed results or it’s free” | Money-back guarantee |
| Followers advertised | 1,000 to 2,000 a month on Core. 2,500 to 3,500 on Elite | 300 to 800 a month |
| Account manager | Elite plan only | On every account |
| Welcome DM to new followers | Not listed | Yes, sent by hand |
| Company details on its site | No registered company name or postal address found | The Sup Group Ltd, UK company number 12219550. Registered office and founder on our About page |
| Trustpilot | 2.4 out of 5 from 1,401 reviews | 4.7 out of 5 from 51 reviews, none below four stars |
Path Social’s site describes three things. An AI review of your profile works out who your audience is. Path Social then promotes your content through shout-outs from what it says are more than 13,000 influencers, and through email newsletters that it says reach more than 9 million subscribers. You set hashtags and filters to steer who it reaches.
There are two plans. Core is the basic one. Elite adds a manual review of your targeting, more shout-outs and a dedicated account manager.
Path Social shows prices in your local currency and was running a sale when we checked. Its US price list on 5 October 2026 had Core at $49 a month, or $29 a month on annual billing, and Elite at $69 a month, or $41 on annual billing. In the UK it showed Core at £21 a month and Elite at £30 a month, both billed for a year up front and both marked as 50% off.
Path Social’s pricing page is set up to test different prices, so check the figure you are shown.
There is no free trial. Path Social says its results are guaranteed or the service is free.
Path Social had 1,401 reviews on Trustpilot on 5 October 2026 and a score of 2.4 out of 5. Of those, 1,088 gave one star and 251 gave five stars. That is 78% at one star.
We suggest you read the most recent reviews yourself before you pay for a year up front.
We could not find a registered company name or a postal address on Path Social’s site. Its terms call the business “PathSocial.com” and say California law applies. Legal notices go to an email address. The contact page has a form, an email address and a US phone number. We did not find the names of the people behind it on the About page.
Path Social and Plixi look related. They use the same plan structure and the same wording in places. Neither site says who owns it.
For comparison, Sup Growth is run by The Sup Group Ltd, company number 12219550 in England and Wales. Our About page gives the registered office in London and names the founder.
Path Social suits you if you want a low yearly price and a large follower target, and you are comfortable paying before you have seen a result.
It does not suit you if you want to try a service first, or if you need followers from one town or city.
The two work in different ways. Path Social promotes your account through its own network. At Sup Growth a person engages with people in your city or niche from your account, and each new follower can get a welcome message that we send by hand.
That is slower. Our clients gain 300 to 800 followers a month, against the 1,000 or more that Path Social advertises. At $119 a month it also costs more than Path Social’s annual plans.
What you get for that is a free 14-day trial with nothing charged until day 15, monthly billing, and followers chosen because they could become customers. We need access to your Instagram account to do the work. See the full Sup Growth and Path Social comparison.
On Trustpilot we score 4.7 out of 5 from 51 reviews, and none of them is below four stars.
Path Social is a real service that takes payment and runs campaigns for your account. Its public record is poor. On 5 October 2026 its Trustpilot score was 2.4 out of 5, and 1,088 of its 1,401 reviews gave one star.
Its US price list has Core at $49 a month, or $29 a month on annual billing, and Elite at $69, or $41 on annual billing. Prices were checked on 5 October 2026 and can differ by country.
No. You sign up and pay. Path Social says its results are guaranteed or the service is free.
Its site says an AI review picks your audience, and your content is then promoted through shout-outs from its influencer network and through its email newsletters.
Path Social advertises 1,000 to 2,000 followers a month on Core and 2,500 to 3,500 on Elite. These are its own figures. We have not tested them.
If you want a person to grow your account by hand, Sup Growth costs $119 a month with a 14-day free trial. Social Boost is another human-run service, at $129 a month with a 30-day refund and no free trial.
Try it free for 14 days. A person does every action by hand, and all 51 of our Trustpilot reviews give four or five stars.
Prices, plans and the Trustpilot score were checked on pathsocial.com and trustpilot.com on 5 October 2026. Path Social shows prices in local currency and they can change. Path Social is a trademark of its owner. Sup Growth is not affiliated with Path Social.
More reviews: all Instagram growth service reviews. See also the ranked list of the best Instagram growth services.