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 Instagram 101: How to Promote, Market, and Sell NFTs Using Instagram

promote, market, and sell NFTs using Instagram

In March of 2021, Beeple sold a collage called “Everydays: The First 5000 days” for $69 million. Many artists have been able to capitalise on the NFT market to make more money than they ever would just selling prints. Now, more social media apps are making a move into the NFT market. 


If you’re looking for advice about promoting, marketing, and selling NFTs on Instagram, look no further. We’ll tell you everything you need to know to capitalise on the NFT Instagram market. 



How Instagram Works

Instagram has existed since 2010, and it has undergone a lot of changes. One of the biggest changes has been the ability to optimize your accounts and make the algorithm work for you. 


This is a social media site that is centered around the idea of “showing you things similar to what you’re already looking at. For example, there is a huge section of Instagram dedicated to showing users posts based on what they have already interacted with. The more relevant your account is, the more likely it is your posts will be the first to show up. 

Creating a Personal Account vs a Portfolio Account

You might already have a personal Instagram account, but that shouldn’t become your NFT account. Personal accounts with photos of friends, family, or pets intermixed with what you want to sell can make it hard for users to find the product. On top of that, you might lose followers because they don’t want to see anything other than your NFTs.


The best thing you can do is keep your posts separate from your NFT portfolio. Having a portfolio account dedicated to your non-fungible tokens will allow you to maximise your account and keep your personal life private. Your portfolio account will also make it easy for anyone to find the NFT crypto they’re looking for. 

With your portfolio site, it’s also easier to share the creative process behind every NFT. People love seeing how things are made, and that can be a great addition to your account.

What to Post on Instagram

NFT drops are what create purchasing enthusiasm. You should post images of your NFT art on Instagram a week or two before the drop, and continue sharing information leading up. This builds hype for your drop and can increase traffic.
Another popular post idea teasers of your NFT project. Progress pictures and sections of the piece can create a demand for the final image’s release.


How to Blow up Your NFTs Instagram Account

If you want to blow up your NFT Instagram account, get ready to put in the work. Adding keywords in your username and bio can increase the chance of showing up in search results and suggested posts. But, don’t add more than you need so you don’t seem like a bot. 


Descriptive captions under your posts that explain what are NFTs for new users, related hashtags, descriptions of what your work is about or why it’s important are all ways you can maximise your captions. Hashtags are how your images get found by users, so always put a variety that is related to the image you posted. 


People are on Instagram for over an hour a day, and you can optimise this. Posting at peak times is the best way to get your work seen by the most people. For many, 11 am – 12 pm are great posting times because it’s in the middle of the day and around break times.


Instagram marketing is another great way to reach people. You can have ads for your page sent out to people who are already interested in NFTs. 

Working with a company that can help you optimise your account is another great way to blow up your account. These experts know everything there is to know about how Instagram works. They will be able to give you the marketing tips you need to be successful in an NFT environment. 

Don't Go at It Alone

Managing an NFT Instagram account can seem like a lot of work to do by yourself. Sup Growth is here to help you increase your follower count and get your NFTs in front of the people who want it. Your followers will be real people who love your work. 

Reach out to us today to start a free trial or let us answer any questions you have about creating a strong Instagram account.

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