1% of profit go to fighting climate change 1% of profit go to fighting climate changeEnter your username and get a score out of 100, with the three changes that will help your account grow most. The audit reads your public profile and your recent posts, so there is nothing to log in to.
The audit looks at eight things and gives each one points. The points add up to your score out of 100.
| Check | Points | What we look at |
|---|---|---|
| Engagement | 25 | Likes and comments on your last 12 posts, compared with accounts your size |
| Reels | 15 | How many of your recent posts are Reels |
| Posting | 15 | How many times a week you post |
| Profile | 15 | Your bio, your link and whether you use a professional account |
| Reel views | 10 | Average Reel views as a share of your followers |
| Last post | 10 | How long ago you last posted |
| Hashtags | 5 | How many hashtags you use, now that Instagram reads only 5 |
| Comments | 5 | How many comments you get for every 100 likes |
Engagement and Reel views are compared with 223 creators tracked by our sister company Sup, split by follower count. The rest of the score is our own checklist of the basics that help an account grow.
Run the audit again a month after you make changes. Your data refreshes every few days, so the score moves as your habits change.
You can check the same things yourself in the Instagram app if you have a creator or business account.
Our engagement calculator and best time to post checker go deeper on two of these checks.
Work on the fixes in the order the audit lists them, because they are sorted by the points you would gain. Change one or two things at a time so you can see what worked.
If you would like a team to do the growth work for you, that is what Sup Growth does. A person on our team engages by hand with real people in your niche and area, from your account, and new followers get a welcome message. Clients typically gain 300 to 800 real followers a month, and the first 14 days are free.
See them all on our free Instagram tools page.
Yes. It is free, there is no sign-up, and you can run it as often as you like within a fair daily limit.
No. The audit only reads what anyone can see on your public profile and posts. Never give your password to a tool that asks for it.
No. Instagram does not show the posts of a private account to anyone who does not follow it. Creator and business accounts are always public, and switching is free in your settings.
Once a month is enough for most accounts. That gives changes time to show up in your likes, comments and Reel views.
Engagement is 25 of the 100 points. Posting less than once a week, having no Reels or having an empty bio can pull the total down even when your posts do well.
Yes. Any public account works, so you can compare your account with a competitor or an account you admire.
Real, targeted followers from a human team. Nothing is charged until day 15, and you can cancel at any time.