1% of profit go to fighting climate change 1% of profit go to fighting climate changeSee what brands pay for a sponsored post on an account your size. Enter your followers, and add your engagement and Reel views for a closer estimate.
The calculator uses two methods. The first is the price range brands usually pay for a feed post on an account your size, from Influencer Marketing Hub's Instagram rates guide, updated on 31 August 2026. The second prices a Reel on its views. Many brands pay $5 to $25 for every 1,000 views, so a Reel with 20,000 views is worth about $100 to $500.
If you add your likes and comments, the calculator works out your engagement rate and tells you which part of the range to aim for.
| Followers | Group | Per sponsored post |
|---|---|---|
| Under 10,000 | Nano | $10 to $100 |
| 10,000 to 100,000 | Micro | $100 to $500 |
| 100,000 to 500,000 | Mid-tier | $500 to $5,000 |
| 500,000 to 1 million | Macro | $5,000 to $10,000 |
| 1 million or more | Mega | $10,000 or more |
Source: Influencer Marketing Hub, Instagram influencer rates, updated 31 August 2026.
More real followers and more Reel views move you into a higher band. Use our growth calculator to see when you will reach the next one, and keep your engagement rate healthy, because brands look at it first.
If you would like a team to do the growth work for you, that is what Sup Growth does. A person on our team engages by hand with real people in your niche and area, from your account, and new followers get a welcome message. Clients typically gain 300 to 800 real followers a month, and the first 14 days are free.
See them all on our free Instagram tools page.
Influencer Marketing Hub's 2026 guide puts accounts under 10,000 followers at $10 to $100 a post, 10,000 to 100,000 at $100 to $500, and 100,000 to 500,000 at $500 to $5,000. Bigger accounts earn $5,000 or more.
There is no fixed number. Brands work with small accounts too, especially ones with engaged local or niche followers, but the pay per post is lower.
About $100 to $500 per sponsored feed post, based on Influencer Marketing Hub's 2026 ranges. Strong engagement and a valuable niche push it higher.
Often, yes. Many brands price Reels on views, at about $5 to $25 for every 1,000 views. Add your average Reel views to the calculator to see that figure.
It gives a range, not a quote. Real offers depend on your niche, your audience, the brand and what the job includes.
Real, targeted followers from a human team. Nothing is charged until day 15, and you can cancel at any time.